Volkswagen at IAA

IAA 2017 in Frankfurt, Germany is one of the world’s leading international automotive trade shows, bringing together major global car manufacturers and industry innovations. For this event, we designed and built the exhibition stand for Volkswagen, creating a strong brand presence and a functional space for presenting key models and technologies.

  • Cupra at IAA Munich 2023
    CUPRA at IAA Munich 2023 was part of the International Motor Show in Munich, highlighting the brand’s bold design and performance. We built the CUPRA exhibition stand, creating an engaging and dynamic space that reflected the brand’s innovative spirit and showcased its latest models.
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  • Volkswagen at Autoshow Beijing 2018

    The Volkswagen stand at AutoShow Beijing featured an open, clean, and premium design defined by a circular layout, bright white surfaces, and large suspended light rings that clearly framed the brand space and enhanced visibility across the hall. The vehicles were displayed with generous spacing, allowing each model to stand out and creating a calm, well-structured visitor experience.

    Compared to many other stands at AutoShow Beijing, which relied on darker colors, bold graphics, and visually dense concepts, the VW stand appeared more refined, confident, and technologically advanced. Rather than visual overload, it emphasized clarity, quality, and product-focused presentation, reinforcing Volkswagen’s strong global brand identity.

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  • Audi on IAA 2023 ‘House of progress’
    Audi on IAA 2023 – House of ProgressDiscover the House of Progress, where Audi’s signature design language comes alive. A striking outdoor pavilion blending architecture, light, and space, showcasing innovation in every detail. Experience the future of mobility through a design that inspires and engages.

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  • Porsche Tracks Event in Madrid

    At the Porsche Tracks Event in Madrid, design takes center stage. The setting blends dynamic architecture with refined spatial concepts, reflecting Porsche’s iconic aesthetic. Every element — from the striking track layout to the immersive display spaces — embodies the brand’s commitment to precision, performance, and timeless design.

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Volkswagen at the Shanghai Auto Show
Volkswagen’s exhibition booth showcased a bold and immersive design that brought the brand’s evolving identity to life. Anchored around a modular “VW City” concept, the space used dynamic architectural zones and expansive digital displays to highlight key pillars of the ID. family and create a visually striking environment that reflects Volkswagen’s forward‑thinking aesthetic and innovation in electric mobility.

  • AUDI Design Basel in Miami

    Design Miami (formerly Design Miami/Basel) is an internationally renowned design exhibition held annually in Miami, showcasing leading galleries, designers, and collectible design from around the world. For this event, we built and delivered the exhibition space for Audi, translating the brand’s identity and innovation into a distinctive spatial experience within the fair.

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  • Autoshow Beijing 2026

    At Autoshow Beijing 2026, we supported for A&A Expo China at Volkswagen stand showcases innovation and excellence in automotive engineering. Combining sleek aesthetics with functional layout, the stand provides an engaging environment for visitors to explore VW’s latest models and technologies.

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